Renewable Energy Everywhere, For Everyone

We’re a fast-growing market leader who envisions a world where renewable energy powers our economy and society. Shared and sustainable energy assets, such as solar and wind farms, are the key to this vision, where healthy, inexpensive energy changes the world in which we live. It is a tremendous challenge with huge social benefits, and it is also one of the greatest economic opportunities of our era.

The Director of Customer Acquisition owns how Ampion attracts and enrolls community subscribers through our clients. This is a hands-on role built around two complementary areas of responsibility: running high-performing customer acquisition campaigns end to end, and working directly with the partner organizations who help us reach our target market. We’re looking for a seasoned direct-response marketer who is fluent in data and has the influence skills to guide both internal teams and external partners. You'll look for ways to use AI tools to make our marketing more efficient and scalable. You're comfortable trying out new technology, moving beyond basic AI prompts to improve results and help us adopt smarter, more effective ways of working. This is a Boston-based position. While we offer flexibility, the role requires a regular presence in our downtown Boston office for team meetings and collaborative sessions.

Core Responsibilities

Campaign Execution and Growth

You own execution. You do what's required across the organization to get customer acquisition campaigns out the door, tracked, and analyzed, always with an emphasis on growth marketing methodologies– testing, measuring, iterating, and improving our approach. This spans the full lifecycle of a campaign:

• Build and launch: Landing page creation and copywriting, configuring lead forms, and producing the assets a campaign needs to run.
• Measure and analyze: Building reports, then analyzing and summarizing results on an ongoing basis to understand what's working.
• Test and learn: Developing hypotheses about which marketing messaging, positioning, or segmentation performs best, testing those hypotheses, and organizing findings in a knowledge management system for continuous improvement.

You'll work cross-functionally with our Product, Sales Operations, Development, and Account Management teams to build and manage direct-response customer acquisition campaigns. Typical channels include:

• Email (prospecting and retention)
• Digital
• Direct mail
• SMS
• Collateral in support of events

Partner Enablement

Hand in hand with execution, you'll work directly with our clients and the organizations they've partnered with to promote our service. These are often nonprofit organizations and municipalities that hold real influence over our target market and have expressed interest in helping spread the word about community solar.

Your goal is to help these partners be more effective at reaching their membership base. This requires the ability to influence, plus deep experience in direct-response customer acquisition strategies. If you've spent years leading customer acquisition campaigns and have the knowledge and confidence to bring others along, you’ll be well-positioned to thrive in this role.

Essential Attributes

• Experience: 8 to 10 years in customer acquisition marketing, with agency, consulting, or direct client-management experience. If you've worked in-house but have also done direct consulting on the side, that skin in the game is valuable experience for this role.
• Client management: Previous client or partner management experience is required.
• Acquisition expertise: Expert in customer acquisition and direct-response strategy.
• Growth marketing: Comfortable designing experiments, analyzing results, and generally building a growth engine that drives consistently better results.
• Analytical: Able to draw actionable insights from data; comfortable in spreadsheets.
• Strong writer: Able to edit drafts provided by client partners and build new content directly.
• AI-first mentality: You put existing AI tools to work and look for ways to scale your impact with them.

Compensation: 125-150K Salary with Stock Options and full benefits

Equal Opportunity

Ampion is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law. We seek to be an inclusive community and actively encourage applications from candidates of all backgrounds and identities.